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Candid Conversations About Marketing Online

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Can shy people use social media and social networking effectively? I’ve seen others do it. But what about me? Can this somewhat introverted and shy person become a social butterfly online?

You don't know sh*t about Internet Marketing

The nerve! How can I say that you know ‘squat’ about Internet Marketing? I can because I say I can. More importantly, I’ll say it day and night until one thing happens…

reciprocity

Case studies simply work more effectively in online marketing than testimonials, and there’s a scientific reason why this is so. Discover how to use the Law of Reciprocity in your web copywriting to convert more visitors to buyers.

Social Proof

Social Proof works, if you use it properly. In this article, you’ll find one example of where social proof works, and one where it doesn’t.

fighting-ants

The political system is now run by copywriters. Forget about the politicians – they just say what we tell them to say. We have the power now, and there’s not much you can do about it.

shared-ownership

Who owns your company blog? Marketing? Nah… they just have responsibility, not ownership. Learn the difference between ownership and responsibility, and how giving people actual ownership of your blog will make it 1,000 times more powerful.

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