Internet Marketing Lead Generation

Want more website traffic?

There are three primary ways to get visitors to your web site:

1.  Top Search Engine Ranking

Numerous studies have proved that not only can you drive more traffic to your web site with a top search engine ranking, these are also your most valuable visitors.

Because they find your site through a focused search, and because it’s not through a paid advertisement, they are more likely to trust you out of the gate.

This equates to a higher conversion rate of web site visitors.

2.  Social Networking and Social Media

Next on the list is what we call “word of mouth” marketing. Others call it Social Buzz.

These are the visitors to your web site who find you through social networking systems and social media sites.

They might find you through a Twitter post, a Facebook mention, or a discussion on LinkedIn.

They might also find you from an article you posted to an article directory, a re-purposed blog post on another blogger’s site, or a video you posted on YouTube or one of the many video syndication sites.

Finally, they may have been referred to you from one of the Social Bookmarking sites, such as Digg or Delicious.

3.  Search Engine Marketing (SEM) (PPC, PPM, Yahoo, Google)

Perhaps the least effective, most expensive, and at the same time most widely used method for getting traffic to a website is paid advertising.

The most common form of paid advertising online today is PPC (Pay-Per-Click). Google is the beheamoth, in large part because of the revenue they get from PPC.

While it can be an effective way to get traffic to a very targeted landing page, for many companies it’s not much better than a trip to Vegas.

An Intelligent Approach to Traffic Generation

Here’s an efficient and cost-effective way to optimize your online lead or traffic generation:

1. Start with a strategy.  While this should be a no-brainer, you’d be surprised by how many companies fail to develop a comprehensive strategy. And, I’m not talking about a “keyword” strategy. I’m talking about a real, honest-to-goodness online business strategy that begins with your “Customer Value Proposition.”
2. Work backwards. Understand what your customers want and need, and work backwards from there. This is where PPC can play an important part in your strategy.  PPC is quite useful for understanding what your visitors want and for developing your keyword strategy.
3. Share your expertise. The internet today is all about sharing. It’s a social world out there, and the more you share, the more people love and trust you. Love + Trust = Sales. Share on the social networks. Share with smart articles. Share your knowledge with videos.

The key is to forget about generating more traffic because that does little more than get you all befuddled by keyword research.

By focusing on adding value to your customer’s experience, you will get buzz through the social networks and more people will link back to your web site.

Want more traffic to your web site?

Call for a free consultation:  503-287-0246

Comments