Integrating SEO Optimization and Social Media Marketing

Many companies separate their Social Media, Social Networking and SEO (Search Engine Optimization) efforts.

Bad idea…

The Internet is becoming more social, more integrated, and more “value-driven.” The impact of this shift on your bottom line is huge.

There are roughly 8 million Twitter posts every day. LinkedIn boasts that they have over 40 million active members. And, Facebook is now the 4th most visited web site in the world, with roughly 20% of all internet users visiting Facebook on a daily basis.

As the same time, the number of search queries made daily is also increasing, with Google increasing its share of the search engine market to almost 65%.

The Reason for SEO and Social Media Madness

Think about what you do online. You’re either connecting with people or you are gathering information.

Five years ago, the ratio of time spent online leaned heavily towards the gathering of information. Today, it’s getting closer to a 50/50 split, with people spending as much time connecting as they are searching for answers to their questions.

In fact, it’s even more mixed up than that… Often, in our search for information, we run across “interesting” diversions — cool videos, a fun audio, or a scintillating conversation.

Your customers are online. They:

• Watch videos in increasing numbers…
• Download recordings from iTunes…
• Post (and read) mindless banter on Facebook and Twitter…
• Read informative articles…
• Comment on blogs…
• Bookmark fascinating web pages…
• Upload and view photos…
• And much, MUCH more…

How Will They Find You Online?

For the sake of simplicity, let’s just call this whole ball of wax “Social Media Marketing.”

Social Media is simply the “content” of the social world. It consists of the connections and conversations that occur on Social Networking sites, as well as the content you see on blogs, video sites, and audio repositories like iTunes.

Like I said, it consists of Connections and Content:

Navigating the Social Media Marketing Landscape

When you work with me, I’ll evaluate the WHOLE picture.

This is important simply because everything is becoming more integrated every day.

We’ll develop and implement a strategy that simultaneously increases your exposure in the search engines (SEO) and makes you more visible to the social networking community.

And, because these two sides of Social Media Marketing are becoming increasingly overlapped, everything we do on one side will automatically help you in the other realm.

So, let’s get started today. The future of your business depends on how well you navigate the Social Media Landscape today.

Call 503-287-0246 or send me a note….

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