I read the paper every morning. It’s true. I also read what our politicians and candidates are saying, and to be honest… it’s mostly lies or half-truths. On the other hand, it’s FANTASTIC copy…
I read the paper every morning. It’s true. I also read what our politicians and candidates are saying, and to be honest… it’s mostly lies or half-truths. On the other hand, it’s FANTASTIC copy…
Case studies simply work more effectively in online marketing than testimonials, and there’s a scientific reason why this is so. Discover how to use the Law of Reciprocity in your web copywriting to convert more visitors to buyers.
The political system is now run by copywriters. Forget about the politicians – they just say what we tell them to say. We have the power now, and there’s not much you can do about it.
Is your website outdated? Here are three quick ways that you can spruce up your 20th century website and give you instant 21st century credibility and traffic.
Storytelling sells. It instructs, entertains, and it sells. Spruce up your website with a bit of adventurous storytelling…
“They’re coming to the site, but nobody is signing up or buying…” Of the two challenges you face with your online marketing, converting the visitor to a customer is the most overlooked. You might spend a bundle on web site lead generation (link), but what happens when they arrive for a visit? Are you a [...]